There are different types of intellectual property that you can use in such an agreement. For example, a patent on a useful and innovative technological device, an invention or a creative work that could have potential value, or even a copyright in a famous photo. All of this has the potential to make money. 1.4 “intellectual property rights” means all rights in and to copyrights, trademarks, trade names, designs, patents, know-how (trade secrets) and any other rights arising from intellectual activity in the industrial, scientific, literary or artistic fields, as well as any request or right to apply for registration of any of these rights and any right to protect or enforce any of these rights; as specified in clause 5. 2.