The FCC`s increased control over local marketing, common services and joint sales agreements has led to more radical measures by broadcasters trying to use them in acquisitions; In 2014, two broadcasters announced their intention to completely close the acquired channels and consolidate their programming on existing multicasting channels, instead of trying to use sidecars and share agreements or sell them to other parties who would assume full responsibility for their day-to-day operations.   The first local marketing agreement for North American television was concluded in 1991, when Sinclair Broadcast Group purchased The subsidiary of Fox WPGH-TV in Pittsburgh, Pennsylvania. Sinclair, having previously owned the independent channel WPTT (now the subsidiary of MyNetworkTV WPNT) in this market, who allegedly violated the FCC`s rules, which had then banned the duopolies of the television channel, decided to sell the less rated WPTT to the channel`s director, Eddie Edwards, but to continue to operate the channel via an LMA (Sinclair eventually bought the channel – then shared the WCWB call letters – directly in the year 2000. , after the Federal Communications Commission began to allow joint ownership of two television channels in the same market, creating a legal duopoly).  On February 26, 2016, Media General obtained an action against Gray for violation of the SSA and JSA, which required Gray to return control of WAGT to Media General and prohibited Gray from selling wagt at frequency incentive auctions. The company accused Gray of using the frequency auction and the sale of the station to illegally terminate the agreements that were to last until 2020, and applies to any future owner of WAGT. Gray attempted to block the injunction on the ground by arguing that his actions were necessary to comply with the FCC`s ban on joint sales contracts, but was denied.   Media General took back control of WAGT on March 7, 2016.  The LMA`s approach to updating its facilities agreements between the 1970s and the early 1990s due to restrictions on station ownership by the FCC (which prevented joint ownership of several radio stations).  These alliances have given larger chains the opportunity to expand their reach. and small broadcasters, a way to generate a stable revenue stream.  In 1992, the FCC authorized broadcasters to own multiple radio stations in a single market. As a result of these changes, local radio marketing agreements were largely cancelled because broadcasters were able to purchase another channel directly rather than lend it – triggering a wave of mass consolidation in the radio industry.
 However, broadcasters continued to use local marketing agreements to transfer acquired channels to their new owners.  After the approval of Sinclair`s purchase of Allbritton, Commissioner Ajit Pai criticized the FCC`s new guidelines and his approval of Sinclair`s proposal to close stations to comply with them. He described the three Allbritton stations as “victims” of the “crackdowns” against joint sales contracts and told WCIV: “Clearly, the Commission considers that it is better for this station to come out of the business than the fact that Howard Stirk Holdings owns the chain and participates in a joint sales contract with Sinclair.